The All-in-One Platform for Service Businesses
Stop Duct-Taping Tools Together.
Run Everything From One Place.
GraftPal replaces the 5–8 disconnected apps most service businesses juggle. Marketing, sales, invoicing, client portals, and reporting — all sharing one database, one login, one workflow.
Capture the lead → close the deal → deliver the work → get paid. All without leaving GraftPal.
Start your free trial to get started.
6
Product Hubs
Marketing, Sales, Service, Content, Data, Commerce
117
Built-In Features
all natively connected
10k+
Service Businesses
freelancers to agencies
14 days
Free Trial
try before you buy
Product Hubs
Six Hubs. One Platform. Zero Gaps.
Each hub focuses on a distinct stage of your customer journey while sharing the same data, contacts, and automation engine.
Marketing Hub
All-in-one marketing automation software for service businesses. Capture leads, automate email campaigns, track attribution, and measure ROI from a single platform.
Explore MarketingSales Hub
Sales CRM software designed for service businesses. Manage leads, track your pipeline, schedule jobs, send proposals, and forecast revenue — all in one connected platform.
Explore SalesService Hub
White-label client portal software for service businesses. Clients self-serve jobs, invoices, documents, and messaging — cutting support load by 40% and accelerating payments.
Explore ServiceContent Hub
Drag-and-drop website builder and CMS software for service businesses. Build your site, blog, forms, and SEO in one platform — no agency required.
Explore ContentData Hub
Native CRM integrations and workflow automation software for service businesses. Connect your stack, automate processes, and govern data — all from GraftPal.
Explore DataCommerce Hub
Invoicing and billing software for small business. Create invoices, collect online payments, automate recurring billing, and track revenue — all in one connected platform.
Explore CommerceThe Connected Platform
From Lead to Invoice — in One Flow
The real power of GraftPal is in how the hubs work together. A lead captured by Marketing flows into Sales, gets converted to a job in Service, billed through Commerce, and reported across Data — without a single export or integration.
Why GraftPal
Built Differently for Service Businesses
GraftPal replaces the patchwork of disconnected tools with one connected workspace — so your team spends time on clients, not on software.
One platform, zero context-switching
Every tool your service business needs lives in one connected workspace. Lead capture, CRM, proposals, invoicing, and reporting all share the same data — no copy-pasting, no integration headaches.
Built for how service businesses actually work
GraftPal is designed around the service delivery lifecycle — from first enquiry to final invoice. Every feature maps to a real workflow: capture a lead, qualify it, send a proposal, book the job, deliver, and get paid.
Automation that runs while you deliver
Set up automated follow-ups, invoice reminders, and client updates once. GraftPal keeps prospects warm and clients informed while your team focuses on doing great work.
Enterprise features at small-business pricing
Role-based access, SSO, audit logs, and white-label client portals — GraftPal gives growing service businesses the infrastructure they need without enterprise price tags.
Complete Feature List
117 Features Across Every Hub
Expand each hub to see every feature included in GraftPal — all built in, all connected, all ready from day one.
Lead Capture Forms
Build lead capture forms with conditional logic, embed them on any website, and route every submission into your CRM pipeline in under 60 seconds — with full source tracking and lead scoring.
Landing Pages
Create campaign-ready landing pages that connect to your CRM, track conversions, and turn ad traffic into booked appointments.
Lead Source Tracking
Know exactly which channels are generating your leads. GraftPal's lead tracking software records sources automatically on every contact record.
Email Marketing
Send targeted email campaigns from your CRM. GraftPal's email marketing automation connects directly to your contact data for personalised, measurable campaigns.
Email Templates
Build a shared library of branded email templates your whole team can reuse for faster, more consistent outreach.
Email Workflows
Build automated email sequences that trigger on lead activity, status changes, or time delays. Set up once and let GraftPal handle the follow-up.
Email Delivery
Power reliable transactional and campaign email delivery through GraftPal's native Mailgun integration with full bounce tracking and sending domain control.
SEO Tools
Improve search visibility with GraftPal's built-in SEO tools — set meta tags, generate sitemaps, and add structured data without a separate SEO plugin.
Marketing Analytics
Track every marketing metric in one place — from page visits and form submissions to lead-to-customer conversion rates and campaign ROI.
Source Attribution
Credit closed deals to the marketing channels that sourced them. GraftPal's marketing attribution software tracks lead origin across the full customer journey.
Conversion Tracking
Measure which ads, pages, and campaigns convert best. GraftPal's conversion tracking ties marketing activity to bookings, proposals, and revenue.
Marketing Reports
Build and share marketing reports that show lead volume, campaign performance, conversion rates, and ROI — with scheduled automated delivery.
Marketing Automation
Automate your marketing with GraftPal's marketing automation software. Build email sequences, trigger campaigns, and nurture leads on autopilot — all connected to your CRM.
Customer Journey Automation
Map and automate customer journeys from first touch to loyal client with GraftPal's customer journey automation. Orchestrate every touchpoint in one platform.
Account-Based Marketing
Run account-based marketing campaigns from your CRM with GraftPal's ABM software. Target high-value accounts with personalised outreach and track engagement.
Who Uses GraftPal
Real Workflows. Real Service Businesses.
A freelance designer capturing leads from their website, sending proposals, and invoicing clients — all in one place.
A marketing agency managing a pipeline of 50+ active deals with automated follow-ups and a shared CRM.
A coaching business running a branded client portal where clients book sessions, review deliverables, and pay invoices.
An IT services firm using workflow automation and CRM integrations to sync GraftPal with their existing stack.
A real estate consultant tracking leads, automating nurture sequences, and generating proposals in minutes.
A health & wellness studio with recurring billing, online booking, and a self-serve payment portal for members.
Explore the Hubs
Dive Deeper Into Each Product
Each hub has its own dedicated page with feature breakdowns, challenges, and FAQs.
All-in-one marketing automation software for service businesses. Capture leads, automate email campaigns, track attribution, and measure ROI from a single platform.
15 features inside →
Sales CRM software designed for service businesses. Manage leads, track your pipeline, schedule jobs, send proposals, and forecast revenue — all in one connected platform.
27 features inside →
White-label client portal software for service businesses. Clients self-serve jobs, invoices, documents, and messaging — cutting support load by 40% and accelerating payments.
12 features inside →
Drag-and-drop website builder and CMS software for service businesses. Build your site, blog, forms, and SEO in one platform — no agency required.
23 features inside →
Native CRM integrations and workflow automation software for service businesses. Connect your stack, automate processes, and govern data — all from GraftPal.
23 features inside →
Invoicing and billing software for small business. Create invoices, collect online payments, automate recurring billing, and track revenue — all in one connected platform.
17 features inside →
Frequently Asked Questions
Platform FAQ
Ready to Run Your Business From One Platform?
Join thousands of freelancers, consultants, and service businesses who replaced their tool stack with GraftPal. One platform. One login. Everything connected.