How a Landscaping Company Scaled with GraftPal

A small landscaping company started as a side project for two co-founders who spent their weekends mowing lawns and trimming hedges in the suburbs. Within a year, word-of-mouth referrals had grown beyond what they could manage with text messages and a paper notebook. They were double-booking jobs, forgetting to send estimates, and losing track of which prospects had said yes and which were still deciding.

Centralising Lead Tracking

When the founders discovered GraftPal, their first priority was simply getting every lead into one place. They created a pipeline with four stages: enquiry, Estimate Sent, Approved, and Scheduled. Every time someone called or texted asking for a quote, they added them to the pipeline from their phone. The immediate benefit was visibility — for the first time, they could see exactly how many open estimates they had and which ones needed follow-up.

Automating Estimate Follow-Ups

The next improvement came from GraftPal's automated estimate reminders. They configured a sequence that sent a polite follow-up email three days after an estimate was delivered, then another at seven days. Before automation, they followed up on roughly one in four estimates. With the automated reminders, their follow-up rate hit one hundred percent, and their estimate-to-approval rate improved significantly.

From Side Hustle to Full-Time Business

After implementing GraftPal, the company grew from a weekend side hustle to a full-time business with a growing roster of recurring residential clients and additional crew members. The founders credit the CRM with giving them the organisational backbone to grow without chaos. The time spent on administrative tasks dropped significantly, freeing them to focus on what they do best — making yards look great.

Want to see how GraftPal works for your trade? Explore our solutions for landscapers, builders, and other trades businesses.